Cory McKane is a co-founder and the CEO of WeStrive an app built to help personal trainers in the fitness industry grow their business.

In this episode, Cory shares his experiences and lessons learned in understanding his customer wants and needs and how that understanding can be used to rapidly drive business growth. Insights he shares include:

• What has been the key factor in enabling Cory to scale WeStrive
• Why invest in talking to customers on a regular basis
• The impact of these conversations on Cory's business
• What are Cory is looking for from these conversations
• How to build a community around your product
• How to use customer conversations to scale your business
• How to understand your customer wants and needs
• How to filter through feedback and customer wants and needs to build out features
• The role of empathy in truly understanding your customer wants and needs to build a product that continues to be successful now and in the future
• and much much more ...