Welcome to the NinjaAI Podcast. I’m your host, Jason Wade, and today we’re diving into how one of the biggest entertainment brands in the world—Universal Studios—is winning with AI, SEO, and GEO-driven marketing strategies.

Whether you’re visiting the parks in Orlando or browsing for tickets in California, chances are the content you’re seeing has been touched by artificial intelligence. Universal Studios uses AI to scale location-specific landing pages, optimize content for seasonal events like Halloween Horror Nights, and create personalized offers for guests based on their behavior, location, and even weather.

But what really sets them apart is how they’re getting ahead in GEO—Generative Engine Optimization. When someone asks ChatGPT or Google’s AI search engine, “What’s the best theme park in Orlando?”, Universal isn’t leaving it up to chance. Their content is structured for chatbot responses, their data feeds are clean, and their reviews, videos, and FAQs are built to appear in AI-generated results.

Universal also leans heavily on dynamic pricing, predictive AI, and local discovery strategies. From map listings to multilingual responses, they’re dominating on every channel that matters in today’s search landscape.

So what can you, as a Florida-based business, learn from Universal? The big takeaway: start thinking like an entertainment empire. Leverage AI tools to create content at scale, invest in GEO strategies that get you found in local and generative search, and personalize every customer journey with data.

That’s the NinjaAI mindset. Learn more at NinjaAI.com, and stay tuned for our next episode.