In this episode of the AI Monetisation Podcast, Dave Bottoms, SVP and GM of Marketplace at Upwork joined Co-founder Binny Mathews to show how the world’s leading work marketplace is leveraging AI to accelerate innovation and unlock user value at scale.

What's Inside?

✅ AI-driven innovation: How Upwork uses GenAI to solve real customer pain points

✅ Talent matching at scale: Using LLMs to surface the right freelancers in seconds

✅ Product acceleration: The role of AI in rethinking experimentation and development

✅ Use-case selection: How Dave’s team prioritizes AI investments that drive value

✅ Freelance economy insights: The evolving nature of work in an AI-first world

Key Takeaways

1. Focus on use cases where AI tangibly improves speed, quality, or user experience

2. Build AI solutions in close alignment with customer needs and product priorities

3. Establish a framework for experimentation, not just innovation theater

4. Pair human expertise with AI augmentation to enhance, not replace, decision-making.

5. Start with strategic intent, not the shiny new tool.

This episode is a must-watch for product leaders, platform builders, and anyone looking to harness AI for customer-centric innovation!

For full show notes, visit- https://bit.ly/44mQyyD

ProjectPro helps you tackle your AI projects with ease. Upskilling the team for specific AI projects, collaborating with experts to co-build AI solutions, or opting for end-to-end project outsourcing—ProjectPro has you covered. With ongoing 1:1 support, enterprises can overcome roadblocks and seamlessly take their projects from PoC to production. Learn more- https://www.projectpro.io/monetise-ai