For Shaun White, customer connection carries the same thrill as his latest gold-medal-winning trick. The three-time U.S. Olympic snowboard halfpipe champion has spent a lifetime observing every detail that goes into defying gravity. Now, he wants to share his expert knowledge in product design with everyone on the mountain through his new snowboard brand WHITESPACE. Tune in to hear how Shaun built his brand and what he's setting his sights on after he competes in his last Winter Olympics.