We are often asked by email senders just why we urge people to use confirmed opt-in (or “double opt-in”) whenever possible. After all, they 'know' that they are being ethical and only adding to their mailing lists people whom they believe really want their mailings.  So why should they have to go through the added “hassle” of using confirmed opt-in? Why should they put their recipients through that hassle? (Yes, some email senders have actually convinced themselves that users would rather be put on a mailing list without their permission than have to go through the “hassle” of clicking on a link to confirm their interest.) 

Here are the compelling reasons that you should use confirmed (double) opt-in when adding people to your mailing lists, including because not doing so can result in your email being blacklisted.

Prefer to read it? You can do that here!

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