In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store.

We've covered:

1:09 - Nick's experience in CRO & UX Research

2:04 - Backstory of Thigh Society's hunches to insights

4:54 - How did he decide which insights to pick?

9:08 - How did he decide to to pick the right customer for his research?

11:19 - Research sometimes leads to information overload - How to fix that challenge?

12:18 - Nick's golden framework to prioritze these insights to a good CRO initiative

14:03 - Rapid-fire round

Links

Thigh Society case study

Nick's Finding Clarity Podcast

Nick's Value-Based Design book

Jobs To Be Done Framework

Don't Make Me Think