Fake it til you make it is loved by some and laughed at by others. While the integrity of the message is up for debate, the success that many online have found by following this practice can't be ignored. The perception of success is why those YouTube midrolls work. When it comes to branding what gets a person further-- the perception of their message or the genuine practice of their message? Join the discussion in our subreddit r/yourmorningguru

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