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How Value Propositions Bring Value to Your Business #167
How Value Propositions Bring Value to Your Business #167
In this episode we return to IoT World (see www.salesbabble.com/166) and show how Value Propositions bring value to your business. Not only do we talk about value, we show you the topic in action. First we finish up the IoT World interviews and meet Keith O’Byrne and Nancy Kazdan. Keith talks about how engineers are perfect for selling technology and Nancy shows how value propositions bring value when framing your selling process. We also have a guest appearance from our new sponsor Slidebean. CEO Jose ‘Caya’ Cayasso talks about the adventure of starting a start-up, why they picked the slide-deck market and how they’ve found success, again by adding value.
Get a free Slidebean account today!
Keith O’Byrne – Asavie
Asavie Technologies makes connectivity simple according to Keith. Their mobility management and Internet of Things solutions manage, scale and secure connectivity across diverse networks. Keith talked about the need to have engineers in the sales process. They already speak the language and customers appreciate that! He sees himself as a technology evangelist. Selling is a part of that. When it comes to entering the sales profession he recommends “get stuck in…” Do it, give it a try, and it’s not as scary as it seems.
Keith can be found on LinkedIn at Asavie Technologies
Nancy Kazdan – Market Share International
I saw Nancy give a terrific talk at IoT World. She believes a Value Proposition is a short framework you share with a prospect to see if they could be a qualified buyer. It’s an economical use of words to communicate exactly what value you bring to market.
Buyers want to know what you can do for them. Only talk in the language the buyer understands. They way to do this.
Focus on:
* Narrow market niche.
* Problem you’re trying to solve.
* Solution that will solve the problem.
Don’t describe all of this in “technology” speak. Translate the “language” of the new technology. Commonly a Value Proposition is only 10 Words.
What do you do with your Value Proposition? Place it on your LinkedIn profile, Facebook profile, LinkedIn Company Profile, or corporate website.
Remember it’s not about you, it’s about the value you provide.
This is Nancy’s company: Marketshareinternational.com
Nancy Kazdan can be found here on Twitter and LinkedIn
Get a free Slidebean account today!
Get a free account today!
What is Slide Bean?
Caya Cayasso met with us to talk about sponsoring Sales Babble and why Slidebean is a good fit.
Slidebean allows you to create stunning, professionally designed sales decks in minutes, not hours. Over 2,500 sales professionals have used Slidebean’s simple, yet robust presentation tools to
successfully pitch clients around the world.
View all episodes
By Pat Helmers
4.8
5757 ratings
How Value Propositions Bring Value to Your Business #167
In this episode we return to IoT World (see www.salesbabble.com/166) and show how Value Propositions bring value to your business. Not only do we talk about value, we show you the topic in action. First we finish up the IoT World interviews and meet Keith O’Byrne and Nancy Kazdan. Keith talks about how engineers are perfect for selling technology and Nancy shows how value propositions bring value when framing your selling process. We also have a guest appearance from our new sponsor Slidebean. CEO Jose ‘Caya’ Cayasso talks about the adventure of starting a start-up, why they picked the slide-deck market and how they’ve found success, again by adding value.
Get a free Slidebean account today!
Keith O’Byrne – Asavie
Asavie Technologies makes connectivity simple according to Keith. Their mobility management and Internet of Things solutions manage, scale and secure connectivity across diverse networks. Keith talked about the need to have engineers in the sales process. They already speak the language and customers appreciate that! He sees himself as a technology evangelist. Selling is a part of that. When it comes to entering the sales profession he recommends “get stuck in…” Do it, give it a try, and it’s not as scary as it seems.
Keith can be found on LinkedIn at Asavie Technologies
Nancy Kazdan – Market Share International
I saw Nancy give a terrific talk at IoT World. She believes a Value Proposition is a short framework you share with a prospect to see if they could be a qualified buyer. It’s an economical use of words to communicate exactly what value you bring to market.
Buyers want to know what you can do for them. Only talk in the language the buyer understands. They way to do this.
Focus on:
* Narrow market niche.
* Problem you’re trying to solve.
* Solution that will solve the problem.
Don’t describe all of this in “technology” speak. Translate the “language” of the new technology. Commonly a Value Proposition is only 10 Words.
What do you do with your Value Proposition? Place it on your LinkedIn profile, Facebook profile, LinkedIn Company Profile, or corporate website.
Remember it’s not about you, it’s about the value you provide.
This is Nancy’s company: Marketshareinternational.com
Nancy Kazdan can be found here on Twitter and LinkedIn
Get a free Slidebean account today!
Get a free account today!
What is Slide Bean?
Caya Cayasso met with us to talk about sponsoring Sales Babble and why Slidebean is a good fit.
Slidebean allows you to create stunning, professionally designed sales decks in minutes, not hours. Over 2,500 sales professionals have used Slidebean’s simple, yet robust presentation tools to
successfully pitch clients around the world.