Vidyard have dominated their category 👑

And I think A LOT of it comes down to how they've structured their content-engine...

⭐️ Blog.

⭐️ Employee social strategy.

⭐️ Media brand (Sales Feed)

...as a company they've embraced several different content plays that have allowed them to be positioned as the 'go-to-solution'

And so for my 2nd conversation of my new series "How We Make Content"

I wanted to go completely under the hood and find out:

A) How they approach "content" as a marketing team but also as a company.

And...

B) How each of those 'content plays' (blog, employee social strategy & media company Sales Feed) are produced and what makes them unique.

To do this, I invited on Erin Ellis - Head of Content at Vidyard...

And we discussed everything from:

✅ How they revamped their blog to shift from 'generic marketing blog' to 'niche/focused blog'

✅ How they approach their employee social strategy and get individuals within the company to become their own creators.

✅ Why they decided to build their own separate media brand, Sales Feed + their content strategy for that brand.

It's not a conversation that will disappoint.