“Virtual kitchens,” sometimes referred to as “dark restaurants,” “virtual brands,” “ghost kitchens,” or any combination thereof, have been popping up all over — due in large part to the rise of on-demand transport infrastructure.

Virtual kitchens are essentially strategically placed kitchens that specialize in delivery only — no walk-in or sit-down customers allowed.

Virtual kitchens can also allow existing restaurants to experiment with bespoke menus and offer new items without impacting their existing brand.

However, the impact of Uber’s foray into the virtual kitchen realm is clear.

Virtual Kitchen Co has already helped a few virtual kitchens open in San Francisco, with plans to open more than a dozen additional locations in the Bay Area alone in early 2020. | To read full story, visit https://startuparound.com/read/1577547022.5268679/How-virtual-‘cloud’-kitchens-gained-steam-in-2019?ref=audio_experience