In 2021, visitor attractions who are able to execute rapid change are the ones who will thrive in recovery while facing changing market demands and visitor behaviors.

Daniel Jordan, Senior Product Designer at Dexibit, discusses how attractions can innovate and adapt quickly through a 5 step design thinking process - applicable for strategic and operational decision making processes.

Recommended by Daniel: resources on design thinking in museums - https://designthinkingformuseums.net/