Show Summary: “Your visual brand style completes your brand’s identity and makes you stand out as a podcaster.”

When we hear the word podcast, almost instantly, we associate it with "audio." However, we commonly forget that the "visuals" play a significant role in defining our podcast and building our brand as well.

For this episode, I invited a visual brand stylist, Blessy Pastor, to educate us about the value of optimizing your podcast artwork, graphics, and promotional materials. Blessy, also a friend and mentor to me, is the founder of Visual Brand Stylist PH and the current brand stylist for Pod Kai Media. 

If you're a budding podcaster, you might be asking yourself, how do I visually establish my podcast and brand? Where do I start? Blessy talks about the five essential elements you need to create your podcast's artwork and promotional materials. The first element is an eye-popping cover that would stick throughout all the seasons of your podcast. Second, identify your podcast with a name that's rememberable and witty. Third, invest in a lifestyle photo that best represents yourself and your brand. Next is naming yourself as the host of your podcast. Your listeners would want to know the person behind the voice of your show. The fifth and last is putting together your brand style guide and sticking by it when making content.

We talk about these five elements and more in detail throughout this episode. I'd love for you to share this with your friends and peers looking to build their podcast visuals or maybe just want to shake things up and try out a new visual brand style.

Exceptional Highlights:

• In podcasting, you need to have a brand style guide consisting of your logo, set of fonts, color palette, and images or illustrations to represent you and your brand. 

• Brand recall is a measure of how your audience remembers you and associates your brand with a specific product or service. You strengthen your brand recall through a catchy tagline, particular colors or fonts, or even the sound of your intro and outro.

• Your podcast name should embody your goals, purpose, type of business, and a little bit of your personality. It must be relatable enough to attract your audience to listen.

Show Highlights:

How did you come up with the title for my podcast, The PodCash Show?

Blessy

• Kai mentioned that she wanted to tell people that podcasting can be monetized and can be pretty profitable. So I thought of words that relate to money. The term “cash” came to my mind. That’s how the title came about. I changed the last letter of “podcast” and turned it into a witty title, “The PodCash Show.”

How important is having a branding guideline at the onset of a business?

Blessy

• Since people are primarily visual, they tend to look at the cover image of a podcast before listening to it. This is the reason we create the podcast artwork first before launching. Similar to buying a music album or CD, you are initially attracted to the beautiful covers. It’s the same for podcast shows. With all the buzz and noise on social media, there’s a lot of distraction online. Establishing good visual styling of your brand will help make your podcast stand out. 

• Put together your brand style guide for your podcast. When you employ it in your messaging for your socials and website, people will begin to recognize and remember you. They will associate specific visuals to you or your brand.

For social media, how do we promote our brand repeatedly and effectively without sounding imposing?

Blessy

• For social media, we need to choose our colors carefully and how they relate to our brand. There’s a thing called color psychology that when you apply it to your brand, it affects how you send your messages to your audiences.

• If you’re pushy with your messaging, it will reflect on the illustrations and contents that you post. Visuals play a huge role in delivering your message because it’s the images that your audience sees first. They are either triggered to listen to the show or skip your podcast and move to the next. 

Kai

• To keep engaging the audience and avoid monotonous posts, you can also play around with different types of content, such as carousel posts, quotable quotes, animations, or audiograms. There must be variations when advertising and promoting your podcast.

How do you think empathy plays an advantage in crafting content and promotional materials? 

Blessy

• Empathy allows you to be sensitive to the topics and content that could hurt or trigger your audience, such as politics, the current pandemic, pollution, mental health, etc. You have to pick the right words and be mindful of how you say them. In the same way, your visuals must embody what you’re about to say.

• Before recording, you can ask yourself these: Would my topic be relevant to my audience? Would it help them in their growth or self-development? Understand your audience so they can understand you and your content. 

Kai

• In podcasting, you have to invest time and effort in planting the seeds. Before your audience listens to you, you need to listen to them first. Don’t expect to publish content one day and your audience to follow you immediately. You have to give them something valuable first. By giving them tips or advice that solves their problem, they will come to you naturally.

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