In today’s episode, I sit down with John Assaraf, a two-time New York Times bestselling author known for teaching people how to strengthen the brain’s “neuro muscles” through his concept of Innercise. John shares his personal transformation from a troubled teen to a committed student of personal growth after one life-changing question from a mentor. We explore how small, consistent actions can rewire thought patterns, build empowering habits, and unlock greater potential. John explains why visualization works, how habits form in the brain, and why reducing goals to the smallest possible steps creates lasting change. His story shows what’s possible when commitment replaces mere interest.