The shift to on-demand services has undeniably become one of the major stories of media consumption over the last several years. But far too many outlets are missing out on a major opportunity by failing to cater to underserved audiences, such as Spanish speakers who make up an ever-growing share of the U.S. population. In this episode, Peggy Anne Salz talks to Rich Hull, chief strategy officer at Vix, an ad-supported streaming service, recently acquired by Univision, which features more than 20,000 hours of free, on-demand programming. With a long history in media production and a wealth of experience engaging audiences with movies, TV and on-demand content, Hull explains why all media companies must acknowledge the demographic revolution, shares his views on the future of streaming, and tells the story behind Vix's massive growth.