Platform Players

How Wag's Unique Onboarding Created the "Ivy League" of Dog Walkers


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90 percent of the population thinks of their pets as family members. So how do you convince that audience to trust your marketplace to connect you with the right caretaker for your furbaby?
Jason Meltzer and his team at Wag! convinced millions of people to trust a “stranger” with their dogs. Learn how he went from being a passionate dog walker to an all-star Platform Player by developing a unique onboarding process.
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Platform PlayersBy Yapstone