But can Walmart use the same pricing strategy to strengthen its foothold in the Indian market?
Walmart currently has over 20 such cash-and-carry stores in India and is expected to launch 50 stores by 2021 at an overall investment of over $500 Mn.
With various factors including stringent government policies for foreign multi-brand players in the Indian market, seasoned competition, and the fragmented Indian retail market working as hindrances to establishing a foothold in India, Walmart pivoted its strategy to make these problems work in its favour.
Final ThoughtsIn India, Walmart is up against strong competition from market leaders like Reliance and Amazon.
With more stores on the horizon and a rapid growth plan for India, Walmart seems to be holding its ground with agile, flexible, and market-relevant strategies. | To read full story, visit https://startuparound.com/read/1591976837.4292738/How-Walmart-Is-Pivoting-It’s-Strategy-To-Win-The-Indian-Market??ref=audio_experience