In this episode, Lucas and Luna dive into Warby Parker's rise from a 2010 startup to a $1.7 billion public company. They explore the company's clever 'Home Try-On' program, vertical integration strategy, and how it used a buy-one-give-one model to build brand loyalty. But they also ask a tough question: after 16 years, has Warby Parker's growth plateaued? With rising competition from direct-to-consumer brands like Zenni and brick-and-mortar chains like LensCrafters, the hosts examine whether Warby can still disrupt retail or if it has become part of the establishment. Specific numbers include the 50 million frames sold and the 10 million pairs donated through its Pupils Project. A focused look at one company's long-term play in a crowded market.

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