That Agency Show

How We Built a $1M/Month Pay-Per-Lead Agency


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In this episode, we pull back the curtain on how we scaled a pay-per-lead agency from zero to $1,000,000 in monthly revenue by disrupting the real estate industry with a single "novel" idea: YouTube Ads. Stop grinding through cold calls and learn how we built a nationwide inbound lead machine that consistently hits $100,000 days. From "serendipitous" networking wins to choosing massive growth over the "emergency lever" of profit, this is the raw, transparent blueprint of our journey to the top.


https://thatagencygroup.com

https://usejuiced.com


0:00 - Introduction and episode scope

2:36 - Initial offer and pricing model

7:22 - Tech stack v1 and routing

15:19 - Early clients, hiring, events

20:12 - Hustle Harder plug and JVs

28:55 - Wholesaling Live dramatic demo

39:17 - Post-event growth and strategy

43:02 - MIFGE webinar and PPC offer

53:54 - Wallet-based PPL and pricing

1:03:12 - Closers Olympics and scaling pain

1:11:04 - Wholesaling Live 2.0 and keynote

1:16:08 - Black Friday and Stripe holds

1:24:04 - Year-end metrics and float

1:29:36 - Demand for bidding and vendor search

1:38:20 - Building Juiced and next steps

...more
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That Agency ShowBy Kyle Sulerud and Drew Carrell