I'm so excited to be joined by a special co-host for this episode, Tyler Hakes. Tyler is the principal at the content marketing agency, Optimist, and we’ve been collaborating on a new project!

In this “How We Built It” episode, Tyler and I pull back the curtain on our recent collaboration, where we launched a new methodology for content marketing called the Authority Moat Model. We show you how you can turn industry chaos—like the disruption we've all seen from AI—into a new market opportunity.

Listen in to get the practical, three-part framework I developed from our process. We'll walk you through how to spot a trend, diagnose the real problem or unmet need it creates, and architect an innovative solution. This is a real-world case study for making a bold move inside of your bold move, whether you're an entrepreneur or an intrapreneur.

And if marketing is your business, you’re in luck. We explain how our Authority Moat Model builds compounding authority and tangible ROI for your brand, inspiring trust with your audience in a way that AI never can.

Connect with Host Kristen Rocco

On Substack: https://kristenrocco.substack.com/

On LinkedIn: https://www.linkedin.com/in/kristenrocco/

Take the listener feedback survey: https://forms.gle/hBBKkKFVfbfzCFREA

Connect with Co-host Tyler Hakes

On LinkedIn: https://www.linkedin.com/in/tyler-hakes/

Read our Authority Moat Model Transformation Narrative: https://www.yesoptimist.com/authority-moat-model/