In this episode, we discuss the benefits of adopting an agile marketing approach for lead generation. The author advocates for breaking down marketing work into shorter, iterative cycles, focusing on continuous feedback and data-driven decision making. By adapting principles from software development, the author argues that companies can increase efficiency, improve collaboration, and enhance their ability to respond to changing market conditions. The article outlines a ten-step strategy for implementing agile marketing, including establishing a dedicated agile team, fostering an agile culture, and identifying the right technological infrastructure.