Phil Alves, the CEO of Devstats (& Devsquad), discusses how they grew their developer performance improvement SaaS to 50 customers within 12 months of its launch, with an ACV of around $10k. In this interview, we cover their product, journey from 0 to 1, growth over the past 12 months, sales cycle, and long-term vision.

In the interview, we discuss the following:

• How Devstats is the only engineering management tool for leaders focused on actionable performance data and healthy teams.
• How they acquired over 50 customers in the past 10-12 months with an ACV of around $10k, primarily using founder-led sales.
• How they used cold emailing to acquire all of their first set of customers.
• What their sales cycle looks like and how it took almost 10-12 months to close their first set of customers.
• How Phil built a hugely successful dev consulting company (Devsquad) with around 100 employees doing in excess of $10MN in top-line revenue.
• How he plans to bootstrap the company using his other successful dev consulting business.
• Their vision and team.