Eduardo Sánchez is the co-director and writer of The Blair Witch Project, a film that revolutionized the horror genre and invented the "found footage" aesthetic while fooling the entire world into believing a myth was real.

Eduardo breaks down the exact moment he and Dan Myrick realized horror movies weren't scary anymore, leading them to rent old VHS tapes of In Search Of for inspiration. He reveals the logic behind the "hoax" marketing that predated social media and shares his unique pitch for a Star Wars horror film involving a small squad of rebels. The conversation covers the "perseverance of failing" through two feature films before the big hit and why being a "nice guy" actually helps you succeed in a brutal industry.

A masterclass in independent filmmaking and guerrilla marketing for any aspiring storyteller.