In this episode, we chat with Jamie Roberts, founder of For The Win Media and one of the most respected publicists in the music industry. With over 35 years of experience, Jamie has worked behind the scenes with major artists like Slipknot, Nickelback, Papa Roach, and Godsmack. Helping shape how artists break through and stay relevant in an ever-changing industry.
We dive into what music PR actually is, how artists really get noticed, and the biggest mistakes up-and-coming musicians make when trying to grow their careers. Jamie shares real behind-the-scenes insight into working with major acts, building long-term artist brands, and what separates artists who blow up from those who never get off the ground.
If you’re an artist, creator, or just someone curious about how the music industry really works, this episode is packed with value.
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