In today's episode, Brian Mark and Cole Da Silva open the door to the media side of their businesses and break down exactly how they generate 200+ million views every single month across their personal brands and companies.

At first glance, that number might feel unrealistic or unreachable, but the truth is this is not luck or random success. It is the result of years of backend work, testing what works, cutting what does not, studying analytics, and understanding both the algorithm and the audience.

This episode is not about viral moments. It is about systems.

If you want to grow anything, whether that is a personal brand, a business, or an audience from zero to millions, you need to approach it the same way you approach social media growth. By building systems, tracking performance, identifying drop offs, and making data driven decisions.

Today, we help you see the bigger picture and understand how calculated growth actually works.