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How We Got There: Brooke Daniels, Director at Salesforce Ventures
Brooke Daniels who is a Director at Salesforce Ventures. She spent years using Salesforce before joining the core team and working on the Mulesoft acquisition integration. In her role, she is the go-to-market expert for Salesforce Ventures portfolio companies and helps portfolio companies as needed. Brooke shares the variety of funds under the Ventures umbrella including the Impact fund (sustainability and re-skilling the workforce) and the Slack fund in addition to Salesforce Ventures. The Slack fund does more Seed and Series A where Salesforce Ventures focuses more Series B, C, and Growth stage investing so now that the Slack fund is under Salesforce Ventures, they have an even broader thesis.
Brooke’s advice about fundraising starts with ensuring that you as a founder understand the type of funding is right for your business. Can your business achieve the high levels of growth that is expected? She walks you through expectations at each round from Seed to Series A and beyond. If you want to connect with Ventures about funding, email the team at [email protected]
The top two reasons they might not proceed is 1) not in their thesis so make sure to check their website and/or 2) it’s too early. She recommends connecting ~1 quarter before you start fundraising.
Brooke points to BetterUp as a great example of go-to-market as they’ve been success in both B2B and B2C markets. She cautions companies about the importance of go-to-market focus when nailing your initial niche vs. spreading yourself too thin, too soon.
Here’s a closer look at the episode:
Resources:
Email: [email protected]
Website: www.salesforceventures.com
Website: www.betterup.com
Website: www.databricks.com
This episode is brought to you by ISVapp. ISVapp is used by leading Salesforce ISVs and OEMs as the central toolbox to reduce churn, increase renewals, identify upsell potential, and close more deals. ISVapp is the only plug & play solution for the AppExchange AppAnalytics API and provides deep product insights. The set up is easy and takes less than 5 minutes. Visit isvapp.com to learn how you can take advantage of usage data in your app today.
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By Mike Davis
5
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Brooke Daniels who is a Director at Salesforce Ventures. She spent years using Salesforce before joining the core team and working on the Mulesoft acquisition integration. In her role, she is the go-to-market expert for Salesforce Ventures portfolio companies and helps portfolio companies as needed. Brooke shares the variety of funds under the Ventures umbrella including the Impact fund (sustainability and re-skilling the workforce) and the Slack fund in addition to Salesforce Ventures. The Slack fund does more Seed and Series A where Salesforce Ventures focuses more Series B, C, and Growth stage investing so now that the Slack fund is under Salesforce Ventures, they have an even broader thesis.
Brooke’s advice about fundraising starts with ensuring that you as a founder understand the type of funding is right for your business. Can your business achieve the high levels of growth that is expected? She walks you through expectations at each round from Seed to Series A and beyond. If you want to connect with Ventures about funding, email the team at [email protected]
The top two reasons they might not proceed is 1) not in their thesis so make sure to check their website and/or 2) it’s too early. She recommends connecting ~1 quarter before you start fundraising.
Brooke points to BetterUp as a great example of go-to-market as they’ve been success in both B2B and B2C markets. She cautions companies about the importance of go-to-market focus when nailing your initial niche vs. spreading yourself too thin, too soon.
Here’s a closer look at the episode:
Resources:
Email: [email protected]
Website: www.salesforceventures.com
Website: www.betterup.com
Website: www.databricks.com
This episode is brought to you by ISVapp. ISVapp is used by leading Salesforce ISVs and OEMs as the central toolbox to reduce churn, increase renewals, identify upsell potential, and close more deals. ISVapp is the only plug & play solution for the AppExchange AppAnalytics API and provides deep product insights. The set up is easy and takes less than 5 minutes. Visit isvapp.com to learn how you can take advantage of usage data in your app today.