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How We Got There: Chris Federspiel, CEO and Cofounder of Blackthorn.io
In today’s episode, I am joined by Chris Federspiel, CEO and Cofounder of Blackthorn.io. He shares his vision for Blackthorn and a bit about the journey along his way. His company has deep knowledge of going to marketing with what was previously known as Salesforce.org (or .org for short).
Chris is delightfully open (on LinkedIn and in real life!) and shares vulnerabilities of building a business while being bi-polar and the benefits he’s seen with therapy, especially as a founder.
He talks about using Capchase debt to fuel the growth of the business in a non-dilutive way, growing from 25 to 80 employees with over 100% growth last year…..and planning to double again this year! The way he’s structured the business with stock options, there is a good chance that an exit would create 18-20 millionaires in their ranks all while providing a 4-day workweek and donating a % of revenue, not just the profits.
They have found success with Salesforce System Integrators (SIs) in the ecosystem by serving them with technical resources that has led to referrals from that to help them grow their business.
Here’s a closer look at the episode:
Resources:
This episode is brought to you by ISVapp. ISVapp is used by leading Salesforce ISVs and OEMs as the central toolbox to reduce churn, increase renewals, identify upsell potential, and close more deals. ISVapp is the only plug & play solution for the AppExchange AppAnalytics API and provides deep product insights. The set up is easy and takes less than 5 minutes. Visit isvapp.com to learn how you can take advantage of usage data in your app today.
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By Mike Davis
5
66 ratings
In today’s episode, I am joined by Chris Federspiel, CEO and Cofounder of Blackthorn.io. He shares his vision for Blackthorn and a bit about the journey along his way. His company has deep knowledge of going to marketing with what was previously known as Salesforce.org (or .org for short).
Chris is delightfully open (on LinkedIn and in real life!) and shares vulnerabilities of building a business while being bi-polar and the benefits he’s seen with therapy, especially as a founder.
He talks about using Capchase debt to fuel the growth of the business in a non-dilutive way, growing from 25 to 80 employees with over 100% growth last year…..and planning to double again this year! The way he’s structured the business with stock options, there is a good chance that an exit would create 18-20 millionaires in their ranks all while providing a 4-day workweek and donating a % of revenue, not just the profits.
They have found success with Salesforce System Integrators (SIs) in the ecosystem by serving them with technical resources that has led to referrals from that to help them grow their business.
Here’s a closer look at the episode:
Resources:
This episode is brought to you by ISVapp. ISVapp is used by leading Salesforce ISVs and OEMs as the central toolbox to reduce churn, increase renewals, identify upsell potential, and close more deals. ISVapp is the only plug & play solution for the AppExchange AppAnalytics API and provides deep product insights. The set up is easy and takes less than 5 minutes. Visit isvapp.com to learn how you can take advantage of usage data in your app today.