How We Got There

How We Got There: Cynthia LeCornu, Global Leader of the Salesforce Alliance at Avalara

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In today’s episode of How We Got There, I talk with Cynthia LeCornu  (https://www.linkedin.com/in/cynthialecornu/) who is the Global Leader Salesforce Alliance at Avalara (https://www.linkedin.com/company/avalara/). We talk about aligning to Salesforce’s Customer360 vision, SI partnerships in the ecosystem, how to drive your ISV partner score, and more.

Cynthia brings a great energy and depth of experience to her partnerships. 

Here’s a closer look at the episode:

  • 1:30 What Avalara does and Cynthia's role 
  • 2:20 How did your experience inform your approach at Avalara or working with SI as an ISV?
  • 3:30 Can you give an example to folks who are listening to what    a mutual SI goal might be?
  • 4:39 What's the best go to market program you've ever created or the team's created?
  • 6:16 What are you most proud of that you've accomplished?
  • 7:08 What's a mistake that you've made along the way?
  • 9:15 How you think about prioritization when everything could be a good opportunity?
  • 11:00 From Public to Private again, what's changed, if anything?
  • 13:00 How do you think about partnering? 
  • 15:00 Heading into next year, what are you working on these days?
  • 16:10 What can you share about the ISV partner score and how best to maximize, Avalara's performance on it?
  • 23:00 Rapid Fire Questions


    • Resources:

    Website: www.avalara.com

    Cynthia’s LinkedIn: https://www.linkedin.com/in/mike-getchis-57075891/


    This episode is brought to you by Tequity Advisors, a global sell-side M&A advisory firm with core expertise in B2B Enterprise Cloud, SaaS, and IT Services companies. They are focused on SaaS and ISVs, Salesforce, ServiceNow, SAP, Microsoft, Adobe and the MSP Clouds. Tequity has already completed 22 transactions in the Salesforce and Salesforce ISV ecosystems. Visit ⁠tequityadvisors.com⁠ to learn how they Achieve great outcomes for our clients both in valuation and in terms.


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    How We Got ThereBy Mike Davis
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