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How We Got There: Maria Pergolino, CMO at ActiveCampaign
Maria Pergolino, CMO at ActiveCampaign, after working with Marketo, Apttus, and Anaplan has built much of her career in the ecosystem.
From giving away a car at Dreamforce to trials in the enterprise, Maria shares some of her learnings from Marketing to the Salesforce ecosystem. I really enjoyed her thoughts on trialing while balancing self-serve and sales-led to improve the overall health of the pipeline.
Sharing her journey as a woman executive and how she has reflected on helping other women around her in their careers. Follow Leyla Seka and Leslie Tom, which Maria calls out as people to pay attention to.
And thank you for the introduction, Eric Dreshfield!
This episode is brought to you by Appiphony. Appiphony is a leading Product Development Outsourcer that has been helping AppExchange partners architect, develop and get their apps through the Salesforce security review, since 2009. Appiphony is the only PDO funded by Salesforce Ventures and its customers include Stripe, Slack, LinkedIn, Docusign, and Salesforce. Visit www.appiphony.com to learn more about how Appiphony can help your organization successfully launch their app on the Salesforce AppExchange today.
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By Mike Davis
5
66 ratings
Maria Pergolino, CMO at ActiveCampaign, after working with Marketo, Apttus, and Anaplan has built much of her career in the ecosystem.
From giving away a car at Dreamforce to trials in the enterprise, Maria shares some of her learnings from Marketing to the Salesforce ecosystem. I really enjoyed her thoughts on trialing while balancing self-serve and sales-led to improve the overall health of the pipeline.
Sharing her journey as a woman executive and how she has reflected on helping other women around her in their careers. Follow Leyla Seka and Leslie Tom, which Maria calls out as people to pay attention to.
And thank you for the introduction, Eric Dreshfield!
This episode is brought to you by Appiphony. Appiphony is a leading Product Development Outsourcer that has been helping AppExchange partners architect, develop and get their apps through the Salesforce security review, since 2009. Appiphony is the only PDO funded by Salesforce Ventures and its customers include Stripe, Slack, LinkedIn, Docusign, and Salesforce. Visit www.appiphony.com to learn more about how Appiphony can help your organization successfully launch their app on the Salesforce AppExchange today.