Max-Michael Mayer, CEO & Founder of ISVApp joins the podcast. Salesforce ISV/OEM partner since 2008, starting with PropertyBase before solving his own problem and founding ISVApp to help other Salesforce ISVs/OEMs with a toolbox to understand your usage analytics, flagging churn risks in the customer-base.

He shares which usage metrics every ISV needs to track, specifically around the diligence process with potential investors giving them confidence in how you run your business (beyond just simple reference calls!) and much more about his experience building out a high-performing leadership team to help scale and eliminate key-man/key-woman risk as a founder.

This episode is brought to you by Appiphony. Appiphony is a leading Product Development Outsourcer that has been helping AppExchange partners architect, develop and get their apps through the Salesforce security review, since 2009. Appiphony is the only PDO funded by Salesforce Ventures and its customers include Stripe, Slack, LinkedIn, Docusign, and Salesforce. Visit www.appiphony.com to learn more about how Appiphony can help your organization successfully launch their app on the Salesforce AppExchange today.