EPISODE SUMMARY

Most B2B SaaS companies are drowning in a sea of sameness—building brilliant tech but getting zero traction. Madhav Bhandari cracked the code on explosive growth by doing the opposite of everyone else. From scaling Hubstaff and Storylane from scrappy startups to eight-figure powerhouses, Madhav reveals his "Pattern Interrupt" framework that 7X'd brand visibility and drove $2M to $10M ARR in just two years—with zero investor funding. This episode unpacks the fatal mistakes killing most startups, why your marketing looks like everyone else's, and how to engineer unfair attention in impossibly crowded markets using creative disruption.

KEY TAKEAWAYS

CHAPTERS

00:00 - The $2M to $10M Growth Secret: Pattern Interrupt Marketing Unleashed

02:28 - From Computer Science to Marketing Genius: How Writing Became His Superpower

04:38 - Why Your SaaS Startup Is Failing: The GTM Mistakes Killing Growth

08:22 - The Framework That Changed Everything: Introducing the PIPE Method

12:15 - Breaking SEO Rules: Removing All Text and 10X-ing Organic Traffic

18:45 - Conference Swag, Viral Ads & Webinars: Pattern Interrupts in Action

35:20 - Building in Public: The Underrated Strategy That Attracts Your ICP

59:52 - Buyback Your Time: Finding Balance as a New Dad and Marketing Leader

GUEST INFORMATION