In this video, we reflect on how my brother and I reached $100K a year in sales for both of our ecommerce businesses. The key to our success? Finding one thing that worked and sticking with it over time. We share our experience of focusing on a single sales channel—whether it was paid ads, marketplaces, or social media—and consistently refining our approach. If you're looking to scale your ecommerce business, this video offers practical insights on the power of focus and long-term strategy to achieve sales growth.