Too often small business owners experience sub-optimal marketing results because they face one or more of the following challenges:

1. They have an extreme lack of time
2. They experience marketing overwhelm
3. They have a fear of wasting money on marketing just in case it doesn’t drive results
4. They are bamboozled by so-called marketers with so called marketing solutions.

Well, over the years we have had the pleasure of working with hundreds of small businesses and we’ve worked out some pretty cool solutions to these problems.

In this episode, I deep dive into what these challenges can look like for small business owners and what we do as a marketing agency to help solve them.

To view the video for Men at Work mentioned in the case study – click here.

And if you want to hear more about that campaign in more detail, you can listen to this episode of The How to do Marketing Show where we run through this award winning campaign in more detail.

If you’d like to work with me directly to find out how you can implement my small business marketing framework to drive successful results for your business, check out our How to do Marketing Academy Mastermind. 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I’m also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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