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Today, we continue our review of a real-world personal injury law case study where we transformed a modest ad spend into over $184 million in settlements. We didn't just buy media; we built a strategic, multi-channel system that generated outstanding results.

I’ll walk you through the specific steps we took, from installing tracking software to optimizing the site post-click. The game-changer was refining the landing pages and ad creatives, improving conversion rates, and building a cohesive Google and Meta strategy. Consequently, we achieved a significant drop in cost per signed case and a massive increase in qualified leads.

If you're serious about scaling your business, whether in legal services or other services, this three-part series will help you refine your approach to paid media in 2026 and beyond. 

In This Episode:

- Introduction and part 1 recap

- Optimizing after-the-click experience 

- Results after optimizing landing pages

- Continued optimization of Meta and Google ads

- Google Ads performance in 2025

- How Meta and Google work together

- Final results: Scaling to $184 million in settlements

Mentioned in the Episode:

Watch Part 1 of How We Made a Personal Injury Law Firm $55.2M: https://www.youtube.com/watch?v=x_SiPLJYzkI 

Download Tier 11’s Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/mpi 

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite  

Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac 

Previous Episodes On The Personal Injury Law Case Study: https://perpetualtraffic.com/?s=personal+injury+law 

Watch the Episode on YouTube: https://www.youtube.com/@perpetual_traffic 

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Connect with Lauren Petrullo:

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Consult Mongoose Media - https://mongoosemedia.us/

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