Underdog Ecom Podcast

How We Use AI


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This isn’t another e-commerce podcast filled with gurus telling you how rich they are. We’re in the trenches, running our own brands, and sharing the real ups and downs of building an ecom business in 2025.

This week, we (David & Jack) are getting real about the challenges we’re facing right now in our businesses—along with some cool experiments we’ve tried (fundraiser, anyone?). Plus, we’re sharing practical insights on AI from the perspective of two underdog operators.

If you're a team of one looking to leverage AI to grow your brand, this episode is for you.

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Underdog Ecom PodcastBy Jack Oswald & David Lindahl