Build Your Maverick Business

How we use brands to define ourselves


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The brands we choose to buy from aren't always the ones which make the best products, so why are we drawn to some business more than others? This week I talk about Slam Dunk festival, the can of water that made me feel like a rockstar, and why my Mum wants the neighbours to see one particular van outside her house.


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Build Your Maverick BusinessBy Alex Pitt