E-commerce business Must Have Ideas has launched an AI-powered TV channel, and Broadcast Tech speak to co-founder and director Amy Knight plus head of Broadcast Michael Wood about how they've done this.

The channel aims to look live, while actually being 30 pre-recorded segments that were filmed in an NDI studio. These segments are automatically scheduled and stitched together by an in-house AI tool, which Must Have Ideas has named Spark, and the hope is that no two shows will look or feel the same. 

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