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How We Work Now: AI, PR, and What's Next at CIPR
What does it actually look like inside an AI-enabled PR agency? And what is Digital Authority?
In Episode 7 "How We Work Now: AI, PR, and What's Next at CIPR" of the Digital PR Show, CIPR CEO Christina Pilarski and AI specialist Kendel Lavallee get honest about what's changed since the agency went AI-enabled, what most people get wrong about working with an agency that uses AI, and what CIPR's shift to digital authority actually means in practice.
They talk about why AI-enabled doesn't mean AI-run, how integrating AI has actually made the team more strategic rather than less, what a press release workflow used to take versus what it takes now, and the biggest mistake businesses make with PR right now. Christina also shares CIPR's shift toward building digital authority for clients and breaks down what that concept actually means using a pretty memorable town square analogy.
If you work with a PR or marketing agency, are thinking about it, or just want to understand how AI is changing communications work from the inside, this episode is worth your time.
View all episodes
By CIPR CommunicationsWhat does it actually look like inside an AI-enabled PR agency? And what is Digital Authority?
In Episode 7 "How We Work Now: AI, PR, and What's Next at CIPR" of the Digital PR Show, CIPR CEO Christina Pilarski and AI specialist Kendel Lavallee get honest about what's changed since the agency went AI-enabled, what most people get wrong about working with an agency that uses AI, and what CIPR's shift to digital authority actually means in practice.
They talk about why AI-enabled doesn't mean AI-run, how integrating AI has actually made the team more strategic rather than less, what a press release workflow used to take versus what it takes now, and the biggest mistake businesses make with PR right now. Christina also shares CIPR's shift toward building digital authority for clients and breaks down what that concept actually means using a pretty memorable town square analogy.
If you work with a PR or marketing agency, are thinking about it, or just want to understand how AI is changing communications work from the inside, this episode is worth your time.