Mint Season 7 episode 5 welcomes Farokh, social media entrepreneur and Founder of Rug Radio. Throughout the hour, we dive into the world of web3 social, memes, and using NFTs to build communities.

We discuss the potential of monetizing your media using crypto primitives, common themes in viral meme pages and social media accounts, and strategies for turning web2 consumers into web3 collectors. Farokh also shares his motivation, focus strategies, and tips for other creators looking to start their own NFT-based media projects.

I hope you enjoy our conversation.

Additional Resources

• Farokh’s Twitter
• Rug Radio
• Episode Timestamps and Transcript

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Lens Protocol is an open-source tech stack for building decentralized social networking services. The protocol was developed by the Aave Companies and launched on Polygon in May of 2022. Through Lens, web3 developers can build decentralized social media applications and marketplaces that leverage NFT technology to form a fully composable, user-owned social graph where the connections and interactions between people are owned by individual users and creators rather than established networks. 

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