🎙️ Welcome to S3E17 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.

👉  See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...

🔗  Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...

In this episode, we’re joined by Diogo Ferreira, Director of Influencer Marketing at Webedia Creators — a global powerhouse building brand-safe, culturally relevant creator campaigns across 15 countries.

From managing creator-brand alignment in Brazil’s passionate creator ecosystem to leveraging AI for influencer vetting and content safety, Diogo shares how Webedia balances creative freedom with risk management. He dives into how they stay on top of shifting conversations through social listening, why micro-creators are the next big thing, and what “freedom with responsibility” really looks like in influencer campaigns.

This episode is a masterclass in scaling safe and effective campaigns — without losing the human touch.

🎯 Key Topics Discussed:

1. Webedia’s approach to influencer vetting and AI-powered risk checks
2. Building creator-brand alignment from the start
3. Why niche creators are outperforming large ones in engagement
4. The role of social listening in campaign strategy
5. Balancing creative freedom with brand safety
6. The future of tech in creator partnerships
7. Culture, community, and creator trust in Brazil


Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]