If You Had $50K to Grow Your Business, Where Would You Spend It?

If someone handed you $50,000 to grow your company today… where would you put it?

Paid ads? SEO? Cold outbound? Sponsorships?

In this episode of Entry & Exit, Stephen Olmon and Collin Trimble (Alarm Masters, Texas) break down exactly how they’d deploy a fresh $50K in a security, alarm, fire, or life safety business — and why they don’t fully agree.

They cover:

• When paid ads are the fastest way to make the phone ring
• Why SEO is a long-term asset (not a quick fix)
• How outbound still drives commercial growth
• The importance of attribution, CRM tracking, and real ROI math
• The biggest mistakes owners make when hiring agencies

If you run a security, fire alarm, or home service company and want predictable lead flow without lighting money on fire, this episode gives you a practical framework to test, measure, and scale what works.

Stephen Olmon — https://x.com/stephenolmon
Collin Trimble — https://x.com/TXAlarmGuy
More Entry & Exit — https://www.entryandexit.co/

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