Meet Jason Dydynski, Head of Marketing at Weekdone, a toolset for leaders to better guide their team as a whole.

In this episode, you'll learn exactly how Jason started a segmentation experiment to give more promising leads to the sales team, and ended up with an entirely new product for all those not converting on the first. You'll also hear about the challenges of leading new team members when you have tribal and historic knowledge of your company. Enjoy!