In this episode, Mike and Jody talk about why it is a good idea to really know your customer and what is important to them.

Key Takeaways:

• Knowing your customer makes it easier to design a specific approach that makes it easier for them to solve their problems.
• If we don't take the time to understand our customers, we increase risk.
• Get our of your own head space. Ask simple questions of your customer.
• Get passed your own assumptions.
• Know what is important to those you intend to serve.

Questions to Ask Your Customer:

1. Why do you do business with us?
2. Why did you decide to do business with us?
3. Why do you continue to do business with us?

Work With Catalyst Sale:

• Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or [email protected]
• Invest in a Catalyst Sale course - self directed. Find our courses here
• Hire us as a consultant/advisor within your team or organization

Thank You

Please send listener questions and feedback to [email protected] or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

The G.A.M.E. Plan - a Catalyst Sale course

Seven Traps