In today's episode of The Honey Buzz Cast eCommerce Industry Trends and Insights, PayPal's VP of Digital and In- Store Marketing, Jason Test, chats with the Research Director at Worldwide Payment Strategies, IDC about a recent IDC survey designed to uncover how well merchants understand their consumers. 10,000 consumers and 500 merchants across five countries were surveyed for this study that focused on topics like security of shopper payment data, multiple payment options at checkout, and most trusted payment methods.

Highlights of today's episode include:

• The IDC Survey: How well merchants understand their consumers
• Providing a frictionless customer experience
• Trust building and disconnects in the survey
• Understanding objectives and eliminating unnecessary steps and distractions
• Essential features for shoppers
• Investment priorities for merchants
• How retailers can improve their e-commerce experience
• What the survey tells us about regional differences
• Generational differences in payment preferences
• Advice for listeners on consumer expectations