We've got some big ambitions for 2025 - in particular, growing Rupert to 1,000 users. To do this, James and Michael discuss some ideas on how they can document the journey, create more content and remain consistent throughout the year. They also discuss some ads they liked this week, bad sales and IKEA meatballs (yum).

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/9HC-ucFjN0M

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