How do you decide what’s actually worth building next?

In this episode, Amar Ghose, CEO and co-founder of ZenMaid, shares how his team is thinking about priorities, product development, and long-term SaaS strategy as they plan for 2026. He breaks down the four types of features every SaaS should understand (Retention, Conversion, Delight, and Foundational), how ZenMaid applies the ICE framework to real decisions, and why improving existing user behaviors often beats trying to create new ones. A candid, behind-the-scenes look at how a profitable SaaS company builds smarter, stays focused, and continues to serve its community of cleaning business owners.