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How Wes Carter's Investment in Personal Wellness is Defining the Future of the Packaging Industry
Wes Carter is the President of Atlantic Packaging and Founder of A New Earth Project. But business success is only part of Wes’ story. In this episode, he also shares his personal journey of self-discovery through yoga and plant medicine, and how these experiences led him to revolutionize Atlantic Packaging's approach to sustainability with A New Earth Project.
From collaborating with pro surfers to eliminate single-use plastics in surfboard packaging to helping major brands reduce their environmental impact, Wes shows how focusing on health and wellness can create positive change while still clearing a profit.
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By Marketing FactorWes Carter is the President of Atlantic Packaging and Founder of A New Earth Project. But business success is only part of Wes’ story. In this episode, he also shares his personal journey of self-discovery through yoga and plant medicine, and how these experiences led him to revolutionize Atlantic Packaging's approach to sustainability with A New Earth Project.
From collaborating with pro surfers to eliminate single-use plastics in surfboard packaging to helping major brands reduce their environmental impact, Wes shows how focusing on health and wellness can create positive change while still clearing a profit.