In this episode of the podcast we feature an entrepreneur named Chris Palmer. Chris is the founder of not one, but TWO membership sites: Angle of Attack — which specializes in Flight Simulator Training — and Aviator Training — an online flight school that provides pilot certification training. Over the years he's served more than 15,000 members through his businesses. In our discussion, Chris shares many of the hard-won lessons he's learned after building two membership businesses. We dive deep into topics ranging from the importance of authenticity in today's economy, customer acquisition through social media, and knowing when to pivot your business. We hope you enjoy.