How do you take a seemingly boring product and create a distinctive personality that balances serious environmental and social issues with irreverence?

On this episode of The CMO Show, Mark sits down with Vanessa Morrish, Head of Creative and Brand at world-changing toilet paper company Who Gives a Crap to discuss the brand personality, creativity, and all things toilet paper.

Resources

• Who Gives A Crap
• Toilet Paper Environmental Sustainability Report: Environmental Impacts of Traditional Toilet Paper Usage
• Who Gives A Crap: Meet our impact partners

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