Sign up to save your podcasts
Or
Share How Wilderdog Turned Dog Gear into a Profitable Business
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Wilderdog Turned Dog Gear into a Profitable Business
From selling braided iPhone chargers on Instagram to building an outdoor dog gear empire - Rachel Friedline's wild journey started with a red iPhone cord and a weekend ski house.
Rachel Friedline is the co-founder of Wilderdog, an outdoor dog gear company built for dogs and their humans. With a focus on durability, thoughtful design, and community, she has helped grow the brand from the ground up into a trusted name in the outdoor space. Rachel is passionate about building products that inspire people to get outdoors with their dogs.
Jon chats with Rachel about:
early social media marketing through customer photo reposts
her origin story going from an iPhone cord business to Wilderdog
Wilderdog’s company philosophy inspiring outdoor adventures with dogs
bootstrap growth maintaining complete business control
the purchase for Pup program donating $500k+ to shelters
Jason Kuperberg’s Episode:
https://open.spotify.com/episode/5NrgwRPgvBXoRcvWsJ7oRI?si=d89633362efb4cb8
Michael Brandt’s Episode:
https://open.spotify.com/episode/5JVLA5CFL5xTFChTiU01Ar?si=5ad7281b84ed461d
Stay Connected:
Follow Wilderdog:
https://www.instagram.com/wilderdog/
https://www.wilderdog.com/pages/purchase-for-a-pup
This episode is supported by:
Skej My favorite tool to help schedule meetings. Check out skej.com/longrunlabs for a very special offer!
View all episodes
By Jonathan LevittFrom selling braided iPhone chargers on Instagram to building an outdoor dog gear empire - Rachel Friedline's wild journey started with a red iPhone cord and a weekend ski house.
Rachel Friedline is the co-founder of Wilderdog, an outdoor dog gear company built for dogs and their humans. With a focus on durability, thoughtful design, and community, she has helped grow the brand from the ground up into a trusted name in the outdoor space. Rachel is passionate about building products that inspire people to get outdoors with their dogs.
Jon chats with Rachel about:
early social media marketing through customer photo reposts
her origin story going from an iPhone cord business to Wilderdog
Wilderdog’s company philosophy inspiring outdoor adventures with dogs
bootstrap growth maintaining complete business control
the purchase for Pup program donating $500k+ to shelters
Jason Kuperberg’s Episode:
https://open.spotify.com/episode/5NrgwRPgvBXoRcvWsJ7oRI?si=d89633362efb4cb8
Michael Brandt’s Episode:
https://open.spotify.com/episode/5JVLA5CFL5xTFChTiU01Ar?si=5ad7281b84ed461d
Stay Connected:
Follow Wilderdog:
https://www.instagram.com/wilderdog/
https://www.wilderdog.com/pages/purchase-for-a-pup
This episode is supported by:
Skej My favorite tool to help schedule meetings. Check out skej.com/longrunlabs for a very special offer!