✅ Tom Boston.

✅ Charlotte Johnson.

✅ Will Allred.

If you're in sales, you almost certainly recognise those names.

...and you almost certainly recognise those names because of one thing that they all have in common:

⭐ A large, engaged social following. 

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The tides have *shifted* when it comes to content creation.

We now live in an age where a single SDR can have a larger social following than both the leadership team & company brand combined.

i.e. the process of becoming a content creator & industry thought leader has become completely decentralised.

(Where the information you put out is valued more than the title you hold)

Which to me start to raise an interesting question:

If a single SDR has more audience leverage and social following than the entire leadership + company brand combined (and 10 fold) - how does that change their role? Does it change their role?

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Well... while I'm promising to have the perfect answer to that.

I think myself and my guest for this weeks episode of 'How We Make Content' (Will Allred, Co-Founder of Lavender)

Brought together some interesting perspectives and ideas around of the topic.

Here's what we talked during our convo:

🎤 Will's background and the inception story of Lavender.

🎤 How Will approaches content creation for his own personal profile (and why he believes in the power of niche)

🎤 Both of our thoughts around that SDR question and why he thinks SDR's will eventually turn into "company evangelists"